Payment tracking feature that converts hours of manual work into minutes and ensures high data accuracy, empowering dealmakers to make informed decision about land acquisition projects.
My Role:
UX/UI Designer & Researcher. Highly collaborative role with product, engineering and business.
User Experience Deliverables:
These following UX deliverables showcase the steps taken to create a user-friendly feature in the application.
• Personas were developed to understand different user needs and goals, helping guide design decisions.
• User flows were created to map potential paths, ensuring seamless navigation.
• Wireframes and prototypes brought ideas to life, making it easier to test the feature.
• Feedback from users helped improve the designs, ensuring the final product was easy to use and met both user and business needs.
Due to the proprietary nature of this project and in adherence to confidentiality agreements, specific visuals and detailed information are not disclosed in this case study. Visuals have been modified or omitted to respect these commitments. However, I’d be happy to share more about my role and approach in this project during a conversation.
• Deal Makers relied on inefficient, error-prone, and time consuming manual methods for tracking land acquisition payments.
• Reports generation took approx. two hours every week, impacting operational effectiveness.
• Data was stored in separate excel sheets for each project, and the lack of a centralized system limited company wide visibility making it difficult for leaders to access comprehensive view of project statues.
• Enable the business to track key dates and payment types for land acquisition, consolidating all relevant data for easier monitoring and report generation.
• Improve efficiency and enable market leaders to access comprehensive reports for better decision making.
• Developed a new payment tracking feature allowing users to input and monitor key dates and payment types such as refundable, non-refundable, direct to seller, amount in escrow etc.
• By introducing of this feature, the need for external excel sheets was eliminated. It centralized all information in one place.
• The feature also included automated report generation, reducing the time required for report creation and ensuring easy access to up-tp-date information for market leaders.
This project reinforced the importance of user-centric design and demonstrated the substantial benefits that digital solutions can offer in solving complex operational challenges. It reaffirmed our commitment to continuous improvement and highlighted the need for digital tools that can adapt to the evolving demands of the real estate industry.
The design began with initial research, consisting of user interviews to capture the specific needs and pain points related to land acquisition tracking. These insights informed the design strategy leading to wireframes and prototyping phase, where multiple iterations were developed and tested with stakeholders and end users to ensure alignment with business requirements. Continuous follow-up calls with the business units ensured that the solution was on the right track. This iterative approach ensured that the final design was both functional and user-friendly, meeting the needs of all stakeholders involved.
